What is Advertising?

Advertising according Kotler et al in the Principles of Marketing is "Any paid form of non-personal presentations and promotion of ideas, goods or services through mass media such as newspapers, magazines, television, radio by an identified sponsor".

Advertising is used by businesses and non-profit organisations to communicate messages about themselves, their products, services, and causes. Advertising is used to inform, persuade and remind the audience, an example of an advertising campaign is that of Absolut Vodka.

In collaboration with a new generation of artists, Absolut Vodka introduced Absolut Blank, a global creative movement, in which Absolut appears as a catalyst for contemporary leading-edge creativity. Absolut has always challenged conventions through creative collaborations with artists such as Andy Warhol, Damien Hirst and more recently Spike Jonze.

"In Absolut Blank, Absolut has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together creative collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through Absolut," says Mark Hamilton, Global Marketing Director at The Absolut Company.

The 20 artists participating in Absolut Blank represent a variety of creative disciplines from across the globe; from drawing, painting and sculpting to film making and digital art.

Absolut Blank was created by Absolut in collaboration with TBWA/Chiat/Day New York. To view more of this campaign go to: http://www.media.absolutcompany.com/